All About Webinars: Benefits and Uses


With the advancements in technology, the webinar has been in existence over the past few years. As time changes and we enter into digitalization, video content holds its grip. Today, it has become the most preferable medium of conveying information to audiences globally. As per the recent survey, on an average of 45000 hours of the webinar is being accessed daily by virtual attendees. During the recent times of pandemic where the virtual has become the new normal, the percentage of webinars have skyrocketed suddenly. Businesses and industries that never thought about hosting webinars are leveraging the webinar benefits to keep going. Nowadays, an ample amount of webinar service providers are available that offer interactive and engaging features. Selecting the webinar service provider depends upon the needs and requirements of the business.

Industries around the world are utilizing webinars for product demonstrations, product launches, to impart in-depth knowledge about industry topics, sales funnels, and so on. By now, you must be thinking about what exactly a webinar stands for? A webinar is an online seminar or workshop that is organized on a web-based webinar software or platform. It enables attendees to tune in from their respective geographic locations instead of gathering at an on-site physical venue. Webinar generally lasts between 30-90 minutes enabling attendees to access the event via smartphone or tablet.

Webinars are hosted by organisations, brands, and individuals to share information with a large segment of audiences virtually. In this post, we have listed everything you need to know about webinar benefits and how it is beneficial for any business. Let’s get started!

1. Webinars offers permanent benefits

Traditionally webinars were used to show a PowerPoint presentation to an ample audience. But, today it is much more than that. By hosting a webinar you can curate online content and boost your company presence over digital media. The modern webinar offers many perks that are permanent and helps in boosting your company’s online presence. Today, there are many webinar service providers and software packages available in the market that offer recording features. It helps you in sharing valuable video content to various social channels, websites, or wherever necessary. Apart from it, it helps in later converting it into blog content, preparing Q&A, and more. Webinar offers permanent benefits thus engaging audiences and generating content for future potential audiences.

2. It generates better sales leads

Webinar helps in generating better sales leads when compared to a live physical seminar. By hosting a webinar you can reach a large segment of attendees with a single webinar. The more the audience at your webinar, the more will be the number of collected business cards.

Additionally, the webinar offers the benefit of generating ample leads. Attendees who are interested in attending a webinar in the first place are automatically your qualified prospects. It simply means they are interested in your offerings and are looking for the benefits served by the webinars. The information received by participants via webinar software or platform is quite valuable. By hosting a modern webinar you can gather the data of potential leads such as job titles, their comments, response to live polls, Q&A sessions, and much more.

3. Webinar helps in building brand value and boosting brand visibility

Webinar helps in boosting brand visibility as it reaches the audience residing in various corners of the world seamlessly. Every time you host a webinar it results in engaging tons of audiences with your brand thus boosting brand value. By hosting a webinar regularly, ensure that the brand clicks the mind of your potential audience when talks go around your business sector or category.

Firstly, the attendees who are attending the webinar are interested in the products or services. Webinar offers the opportunity to drive their interest directly in their industry itself. One of the most significant webinar benefits is that it will have at least a 20 seconds spot in an event.

4. Webinars are a cost-effective alternative

Webinars are highly cost-effective measures than any other form of marketing. It offers an overall success for an event. To host a successful webinar all you need is the right technology i.e.webinar software, a created list of participants to invite, a webcam, engaging content, and a strong and reliable internet connection. It helps in streaming your high-quality live webinar footage to audiences around the globe seamlessly. There are many webinar service providers available in the market that offer out of the box webinar software packages at affordable prices when compared to live physical seminars. A single webinar offers many benefits when compared to attending a live physical convention or any networking event.

5. Reduction in expenses and carbon footprints

Modern webinars result in escalating the cost involved in travelling, accommodation, hiring venues with large space capacity, and so on. Tons of waste and carbon emission are exposed after every physical convention, webinar results in reducing carbon emissions. It is an eco-friendly alternative that helps in preventing environmental calamities as well. As compared to physical networking events, you can host one or two webinars every month.

6. Webinars impart information & knowledge rather than just showcasing a presentation

One of the greatest webinar benefits is that the content explained in a webinar is quite intimate than any other kind of presentation. It is an effective medium to impart teaching about product offerings by the brand. Webinars act as a catalyst for a personal session where attendees can share their feedback, questions, and so on. It helps in engaging ample attendees at once. Webinars help in curating content that appeals to your potential target audience along with built-in benefits to fill the attendee’s interest.

The engaging features offered by the webinar software enables you and your audiences to understand each other in a better way and build lasting relationships. Today, it won’t be wrong to say webinars have become an essential part of future market flows. If you have never thought about hosting a webinar now is the time to get started and leverage webinar software. Be ahead in the race by hosting webinars, select the webinar service provider that best suits your business requirements.