The most approached way to verify the validity of an email address is by sending a test email. If the email bounces back, you can be sure that the recipient does not exist. However, you don’t have to use this approach to verify each email address from your mail list.
In this article, I would share some ways to check if an email address is valid without sending an email.
Before that, we need to understand a few things.
Why should you validate email addresses?
Let’s understand the reason by assuming a situation where you have launched an email campaign without verifying the email addresses. For the correct email addresses, your emails will hit their inbox, while in the case of non-existing recipients, your email will bounce back.
Hard bounces will impair your sender’s reputation. A poor reputation will drop your deliverability. And when you regularly send emails to invalid email ids, your emails will end up in the spam folder.
Also, you should be aware that validating your email address is not a recurrent activity. You have to validate your email list when you add new recipients to the email list, or when it’s more than a month since the last validation, or your bounce rate exceeded 2%, or you have a very low email open rate.
One way to ensure that your prospect list comprises genuine email ids is to find emails of your prospects using an email search tool.
You can verify email addresses with email lookup tools like GetEmail.io. With this tool, you can be sure to get a verified email list without sending an email.
Besides this, to achieve proper email validation, your verification process should consist of syntax validation, checking for disposable emails, Lookup DNS, Checking for obvious types, etc.
According to top email marketing agencies, when you run email marketing campaigns, make sure that you make it easy to unsubscribe. You may find this absurd to you as you have put in efforts to gather the email list. But trust me, this is a wise thing to do. When the user unsubscribes, it improves the quality of your prospect list.
Your prospect list may have hundreds of people who don’t interact with your email. If you don’t make it easy for them to remove themselves from the list, sooner you will hit the spam box.
But remember, allowing people to unsubscribe easily is not sufficient. You must also remove some email addresses on your own. With this filtered list, when you run your email marketing campaigns, there is a high chance that the users will interact with your content.
Online Email Validators
You can also use online email validators, and these are ready-to-use solutions when you need to verify the email addresses. There are many email address verification tools online; which one is worth using? Zero Bounce, GetEmail.io, EmailVerifier, NeverBounce are among the highly recommended tools to verify the email addresses. With these tools handy, you can perform domain check, single email verification, bulk email verification, syntax check, mail serer validation, etc.
I hope this helps.