Logo design is one of the most important elements of your brand, and hence it necessitates you to pay utmost attention to it.
As trends come and go, it can be tough to keep up with all the latest design fads, especially when you’re already busy working on client projects and trying to grow your business.
So we’ve rounded up 10 logo design trends for 2023 that will make sure your brand looks good no matter what’s trending in this industry.
Table of Contents
1. Line Art
Line art is a type of artwork that uses lines to create a picture, pattern, or design. The art can be made with a pen and paper, but it can also be created digitally.
This art is one of the most popular trends in logo design today. It’s great for creating logos that have a vintage look and feel.
As such, line art logos are perfect for vintage businesses like coffee shops or ice cream parlors. You may also want to use this style if you’re trying to evoke an artistic feel with your brand; some successful artists have used line art as their main medium!
2. Negative Space
Negative space is the space around an object, but it can also be used to create a visual impact and convey a message. Negative space can be used to create a sense of depth, movement, and scale.
For example, The negative space in Apple’s logo creates a sense of movement by suggesting that the apple is spinning or falling away from you. It also creates a sense of scale because it feels like there are two apples rather than just one on your computer screen or phone screen (or whatever device you’re using).
3. Hidden Logos
Hidden logos are a fun design trend that can also be used to communicate with your audience. They’re not just a fun design trend; they can be used for branding, digital marketing, and advertising.
For example, Dolce & Gabbana uses hidden logos on their packaging to remind customers what they’re buying and why they should buy it. Hidden logos are more than just a fun design trend; they’re an interesting way of communicating with your customers without being overly obvious about it!
4. Playful Typography
Playful typography is a trend in free logo design. This can be used to create a unique brand identity and make the company more fun and friendly. If you have a business that wants to be playful and memorable, this is the way to do it!
5. Hand-drawn Logos
Hand-drawn logos are a great option for businesses who want to showcase their fun and creative sides. These logos can be more personal than computer-generated logos, making them memorable and more effective at conveying your brand story.
Hand-drawn logos also tend to cost less than computer-generated ones, which is an important consideration when you’re trying to stay within budget.
6. Dynamic, Animated Logos
Animated logos are a great way to get your brand noticed. Animation allows you to demonstrate the meaning and purpose of your logo in action.
You can use animation to tell a story about your company, convey a message or emotion, or even make it more memorable by creating an impactful visual experience that stands out in today’s crowded marketplace.
7. Retro Design
Retro designs are your best bet if you want to make a logo that conveys history and tradition. Retro logos have become extremely popular lately with their bold, colorful outlines and simple shapes.
Retro logos can be used to convey a sense of family, heritage, and tradition as well. They’re great for companies with long-standing reputations who need to emphasize their longevity in order to appeal to potential customers.
8. Logo Mashups
Logo mashups are a combination of two or more logos, and they’re all the rage. Mashups can be used for fun, humor, satire, or even to communicate a message quickly.
Design a logo from scratch can take time and money—a mashup is a fantastic alternative that still gets the job done! If you’re planning on creating your own logo design in 2023, there’s no better way than by combining two or more existing logos (or wordmarks) into one piece of artwork.
9. Delicate, Minimalist Logos
Minimalist logos are clean, simple, and easy to read. They don’t have a lot of detail or complicated elements. They get the point across in just a few lines or shapes. This makes them very memorable and flexible for any size.
Minimalist logos can be made up of straight lines, circles, or triangles that make up the letters of the brand name, with very little embellishment or extra detail added on top (like gradients).
They don’t need to contain multiple colors because they are already bold enough on their own by staying true to their original shape and form without adding anything else that might distract from what they stand for.
10. Augmented Reality And Virtual Reality Experiences
You may have heard of augmented reality (AR) and virtual reality (VR), but you’re not sure what they are. Don’t worry! They’re pretty cool—and can be used for logo design. AR and VR are sophisticated technologies allowing us to create incredible experiences that seamlessly blend the digital and real worlds.
These logo design technologies assist your client in establishing a unique customer experience. Suppose you want to create an AR or VR experience where clients may “try on” multiple logos before hiring you as a designer. This will offer them instant trust in your abilities, making them more comfortable dealing with you.
We hope this blog post has given you some insight into the future of logo design. As technology continues to expand, we expect these trends will only continue to grow in popularity.
In fact, we think it’s safe to say that augmented reality and virtual reality experiences will soon be a standard part of any brand’s identity—no matter its size or industry. And with all the different ways businesses can now integrate this technology into their marketing efforts, there’s no limit to how creative an idea could get!