The hectic lifestyle of people has created a very high demand for home services like pest control, home cleaning, HVAC repair, plumbing, and a million other things. As a home services business owner, you will naturally want to generate more leads and boost sales. There is nothing better than online marketing to grow your business in a digitally-connected world. Some handy tips:
PPC Ads
Pay-per-click (PPC) is an advertising method that triggers your advertisement when a user initiates a search using one of your identified keywords. When people click on your advertisement, you can lead them to your website and try to convert them. The biggest advantage of PPC advertising is you pay only if someone clicks on the advertisement and not for impressions. With PPC advertising, you get immediate results, so you know if your ads are working or if you need to tweak them. According to Forbes, PPC advertising is cost-effective and delivers a high ROI.
SEO
You cannot expect people to visit your website in large numbers unless it gets a good rank on the Google search results page for the target keywords and phrases. Optimizing your website using SEO techniques helps the website feature higher in the search results, thereby attracting more clicks by users. There are many ways of optimizing your website for search engines. For superior home services SEO, you must make sure the content is original, well-presented, current, and relevant is vital. You must also make sure that the website is mobile-friendly, allowing users to access it easily on the small screen of portable devices. Also, the website must load fast to prevent users from abandoning it.
Custom Content
You can get more traffic to your website by making your content marketing punchier. You should post informative and engaging content relevant to the needs of your target audience that will propel them along the sales funnel. You can use blog posts, photos, videos, infographics, presentations, graphs and charts, podcasts, etc. The point is to project domain expertise and boost your credibility and reputation. Posting fresh content regularly also helps SEO since the search engine bots keep discovering new content that signals that the website is live.
Social Media
With social media being ubiquitous, you should consider spreading the good word on the social networks your potential customers are active on. With users spending more than two hours daily on social media, it is an excellent platform for increasing your brand reach and engaging with your target audience. Often, social media is the first place people use to get information about new products and services. They also look to social media to get a feel of the quality of the products and services from the feedback given by users. You can use social media to share updates, show the human side of your business, share positive feedback, share how-to videos, support local causes, and much more.
Conclusion
There is nothing more effective than digital marketing to promote your home services business. By using a combination of paid advertising, multiple SEO techniques, relevant content, and social media, you can ensure top-of-the-mind recall for your business and an engaged customer base.
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