Many restaurants do not have websites and instead depend on their Facebook page as their primary online engagement source and their central online presence for customers. Other websites are very unresponsive, with basic information about their business, such as the address, hours of operation, and menus.
Suppose Facebook becomes your primary marketing source for your restaurant and engagement with customers, for example, posting information or updates about your menu or specials. In that case, only a few people will see the update on your restaurant’s Facebook page click here.
Facebook Engagement Strategy
Facebook’s organic reach has dramatically diminished, from 16 percent in the past year to nearly 2% in the present.
Restaurant owners looking to improve the engagement of their customers have to be confronted with a complex reality: the low organic reach of your posts means fewer people can see your posts, which results in lower engagement. This is the opposite of what you wanted to accomplish.
It can be frustrating, particularly when you’ve invested time and money in building your restaurant’s marketing strategy primarily around your Facebook page’s audience.
Facebook would like users to “pay to play.” Facebook is a company with an obligation to its shareholders, and Facebook advertising is its revenue model. You can’t blame Facebook for its slow reduction in organic reach, as selling ads is at the heart of its business.
So, what can you do? It boosts your posts. It is possible to encourage posts directly from the base or with the advanced power editor tool, which lets you target specific audiences and build Facebook ads. The downside is that boosts to posts cost money.
Once you have a better understanding of the Facebook engagement process, there’s an opportunity to boost the return you earn (ROI) by using the Facebook platform. Develop and implement a well-thought-out engagement strategy. However, I’d like to give you seven ways you can boost the organic reach of your restaurant on Facebook.
Offer Value
Offer free items for your patrons to stay interested. Your restaurant’s marketing strategy should include giveaways like vouchers or discount coupons. Your customers can appreciate your deal, which will improve the number of people who like your Facebook restaurant page. People are inclined to believe they’re essential to you, so offering them gifts is an excellent way to demonstrate their importance.
In addition to giving away prizes, Another way to provide value is to share information like recipes, tips, and tips that will be relevant to your followers.
Value posts benefit your followers without introducing advertisements or other sales tricks. Add relevant posts to your social media plans and keep posting frequently. In addition to freebies, offer customers information about issues, for example:
How can you make chicken noodles in under 20 minutes?
What do women want for Valentine’s Day?
Quotes that are relevant to your company and the audience you are targeting.
Three ways to use up your leftover turkey from Thanksgiving
A sales blog is a post with advertisements targeted to sell or promote the product or service. For instance:
The 2014-2015 Super Bowl is tomorrow. Make your order for food now.
Tomorrow is Valentine’s Day; order your loved one a Valentine-themed pizza. Only $9.99 for the cheese, but you can add Ingre! Order your pizza now followerspro.
Fun on a Sunday day starts your day off right with a fantastic breakfast.
Mix your sales and value posts with the ratio of 3:1, three value posts per sales post.
Limit your Facebook posts to a maximum of 2 or 3 posts per day, so you don’t overload and upset your users.
