If you’re looking to promote your humor blog on social media, you’ll find that there are many ways to go about this. Before getting started, it’s important to realize that people love funny videos and sharing such content with their friends and family through social media.
This is why it’s so important to know your audience! Develop personas to better understand your target audience. Then, create news-type content for your humor blog.
Lastly, before we get started with our marketing and social media tips, remember to make it fun! You’ll never go wrong with these steps! Let’s get started.
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Do’s and Don’ts of Using Humor in Social Media
Whether you’re starting a blog for fun or promoting a business, using humor in social media can help you build relationships and garner attention. However, the key is making sure your humor fits your brand and conveys a consistent message. To achieve this, take inspiration from the successes of others and develop a strategy to stand out.
Don’t use morbid humor. People tend to be moved by a tragedy and may not be amused by morbid humor. If you’re promoting a funeral home or a hospital, avoid making your posts about sad or gloomy subjects. Incorporate empathy and comfort instead of making jokes about the deceased. Also, avoid using too much profanity.
If you want to see a perfect example of how not to try and be funny on social media, look no further than Willy Wonka on TikTok. While he did find a lot of success and growth online, once he started to offend people, that fame and attraction to his content was soon lost.
Targeting the Emotions of Your Audience
In order to create a memorable ad, you need to tap into your audience’s emotions. Emotions aren’t as well defined as colors, but they do exist on a spectrum. Different shades of green, for example, are based on a variety of subtle differences. To understand this difference, we can use Robert Plutchik’s “wheel of emotions” as a guide. In addition to using appropriate emotions, you can also use the “feelings” as a tool for marketing.
When it comes to leveraging your emotions to drive traffic and engagement, there are two main reasons to target your audience’s emotions. The first reason is simple: we live in a consumer society where the latest products and services are valued. So, business owners have discovered that this kind of content is the most likely to be shared. By creating content that elicits emotions, you’ll get more views and engagement.
Creating News-Type Content for a Humor Blog
One of the biggest challenges of a humor blog is creating news-type content that will stay relevant. While people love news stories and articles, news-type articles lose their appeal more quickly than other types of content. People may show a lot of interest in an event one day, but then move on to the next shiny object. Creating news-type content can be challenging, but you can make it easier by thinking about your niche and your way of finding information. For example, you can write about things that people will be looking forward to or events that will take place in the near future.
The first step in creating news-type content for a humor blog is to determine your target audience. The persona can help you visualize your ideal audience and give direction to your content. If you don’t know who your audience is, start by creating a persona. Remember, it’s possible to be your own persona. Many products come from scratching our own itch. In the same way, you can create your own persona and share that persona with your audience.
In addition to using this type of content working well for a humor blog, it can work well in a variety of other niche markets as well. For example, if you were to search through video game blogs, you would find that many of them showcase funny videos of live streamers playing games and then having unexpected events happening to them.
Developing a Persona for Your Perfect Audience Member
Creating a persona is essential to targeting your audience effectively. While there are a variety of ways to segment your audience, using a persona will ensure that your messaging is more relevant. Create a list of characteristics for each persona, such as their job title, geographical location, and job function. Once you’ve defined your persona, you can begin testing it against your current audience. It’s also helpful to conduct surveys or interview current customers to gather insight.
If you already have an audience, you may find it easier to create a persona based on this group. You can start by looking at the people who are most loyal to your brand and what makes them buy. Then, you can ask those questions through content, social media, or direct interviews. This will give you an even clearer picture of who your target audience is. Once you’ve compiled the answers to these questions, you can compare those responses to the persona you created.