Social media is the leading platform for companies and businesses to advertise. However, many of them fail to engage with as much audience as they wish to. While this can be a disturbing issue for many, there is a simple solution to it. Let Google Trends help you increase your engagement. It’s easy.
Being a social media marketer, all I need is a laptop, access to my Google Trends account, and Optimum Internet plans. Here is all that you need to know if you want to benefit from it.
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What is Google Trends?
Google Trends is one of the many gifts that Google has given to the world of digital marketing. You can use the platform to search for and analyze the topmost trending queries. Doing so is possible for not only your language but you can get access to prominent queries in various languages and regions. This aids you in expanding your reach further. Which in turn translates into increased engagement.
Once you get a list of the trending queries and searches in your required region, you can always compare it to the trends on Twitter. You will get a vague idea of what is trending across the globe or in your region. This is a useful tool for marketers across the world.
How to Use Google Trends for Increased Social Media Engagement
Although Google Trends can be of great assistance to you, you should also know how to use it properly. Here are all the ways by which you can make the best use of this amazing tool.
Choose Hashtags
Hashtags are a game-changer when it comes to social media marketing. Although the trend has been here for a while now, many experts claim that people are still not using hashtags the right way. Google Trends makes it easy for you to get a set of the most trending keywords. You can then use these keywords to your benefit. Who said that you necessarily have to follow a famous hashtag? Get hold of a popular keyword and change it into a hashtag for your posts.
Another big mistake that marketers tend to make is bombarding their posts with plenty of hashtags. Every word or hashtag that they find to be suitable and is popular, marketers try to make a space for it in their posts. This is wrong. Make wise choices. That would only happen if you learn the art of prioritizing. Pick the best 3-4 most suitable hashtags and add them to your post.
Keyword or hashtag stuffing will lead you nowhere. You will only come across as someone who is not sure about what he wants. This could affect your image as a marketer a great deal.
Planning Campaigns
If you wish to put a successful social media campaign together, you need to add Google Trends to your marketing regime. For example, if you are aware of the demographics that you wish to target, but you do not know where to find them, Google Trends will come in handy. You can tool to look inside what are the people in your region talking about. Apart from that, you can also learn where these people are based.
Sometimes it so happens that you are confident about the campaign that you created. However, to your surprise, it does not attract as many people. Google Trends can help you look into the problem and search the right audience and location for you. At times it so happens that a marketer ends up choosing the wrong location or narrows down the audience a bit too much.
This implies that Google Trends also aids in correcting the course for you if your campaigns are not performing well. Experts also believe that part of a successful campaign is people spreading or sharing it. Therefore, if you target the audience who is already talking about you, the chances of them sharing the message further are more. Thus, making your campaign successful as well.
Add Google Trends to Your Marketing Arsenal
Marketers can benefit a great deal from Google Trends if they know how to make the best use of the information available. Whether it is Search Engine Optimization or increased relevancy for SEM, Google Trends can aid you in taking your game up a notch. However, you should not rely on this platform alone. Always look for other options as well. However, if your main goal is to look for good and relevant topics to write about, then make Google Trends your best friend. As a marketer, you would know better what other tools to look for. In case, you are new to the field or are freelancing, you can check out Optimum prices so that you can always stay connected to a reliable Internet source. This is how you will gain experience and will become a better marketer.
