Best Product Content Management Tools for eCommerce Brands


Smooth eCommerce operations entail creating effective product content that describes your products accurately and consistently across all channels. At different stages of the product buying cycle, from production or procuring to launch to the final delivery; critical information such as the product description and other details about the manufacturer and vendors, needs to be shared among multiple marketing and commerce channels, all at the same time. But, first, you need to create engaging content to aid customers’ research and build a higher brand appeal through your text and visual content. Inconsistencies and inaccuracies in creating, publishing, and syndicating content may lead to a poor customer experience, affecting your sales and revenue. While there are umpteen conventional solutions out there to help you with product content creation and data handling, efficient product content management tools,as offered by Amaze PXM, can make it all easier and quicker.

If your business needs the best eCommerce content management system, your quest ends with the Amaze PXM product information management software. Amaze PXM’s product content management feature is an AI-powered comprehensive solution that enables businesses to create, edit, and delete product content on a single platform. Various in-built modules help deliver a product experience that aids customers make better buying decisions driven by relevant information.

Create an engaging online product experience with Amaze PXM!

It drives value by letting you populate, update, and modify product attributes in bulk. At the same time, you can track changes made to the product categories and sub-categories. The product content management software comes with an inbuilt smart-bot Astro that complements your product catalog and category creation through smart taxonomy and schema recommendations powered with data intelligence extracted from 900 million SKUs across industry verticals.  The ultimate solution toidentifying information gaps, rectifying them, and creating a complete product experience.

Engaging content does the trick to inform buyers of your existing stocks and new launches. That, in turn, wins the customers’ confidence and loyalty. Amaze PXM content management software is arguably the best in the industry to help you create unique and engaging content that works as the key differentiator when customers are searching and comparing with other alternatives, thereby improving the brand value and driving conversions.

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In the eCommerce world, content is not just a piece of information containing text. It might include images, audio/video files, and other digital assets. The eCommerce content management, therefore, becomes essential to handle them all in no time whatsoever. And when you build a digital shelf with Amaze PXM. The product content management and data handling become smooth, effortless, and superfast. With content management softwareat work, you can cross-list products to boost catalog coverage and drive sales. It is a path-breaking platform for eCommerce success.

Using the eCommerce content creation system, you can automate onboarding and distribution to let your customers know what you have in the inventory and recommend other products from your product line. It will result in making your operations efficient, and you will be able to introduce new products at lightning speed. By ensuring that your customers are informed, updated, and retained.

The product content creationplatform also offers improved search experiences by persuading customers to find the products they are looking for. The channel-specific browse and search design makes it an impressive tool that caters to diverse customers. Since the content created is in classification, attribution, and schema forms. The system takes the search experiences to the next level. So, product content management is the lifeline for businesses in the fast-paced, multichannel eCommerce scenarios.

About Author:

Blue Meteor Inc. headquartered in Chicago, US. is a SaaS company pioneering in creating eCommerce software and technology solutions. Blue Meteor’s primary focus is on transforming B2B and B2C companies. They establish an efficient and effective eCommerce strategy built on the bedrock of product experience.

Developed by Blue Meteor, Amaze PXM is industry’s first intelligence powered native cloud software. It gives businesses end-to-end control of their product data, catalog creation, experience design, digital asset management and data syndication. Amaze PXM is a culmination of Blue Meteor’s two decades of experience in the product content. Industry gained by working with world’s leading Fortune 500 companies to create best-in-class product content and customer experiences.  With 3 global offices in US, UK and India, Blue Meteor’s mission is to enable merchants. They brands to sell more by delivering best-in-class online Product Experience.