Having a roofing company is not enough. You need to make your business presence more visible in the online market, to compete with the competitors. You can increase the leads and sales of your roofing company by following some marketing strategies.
These simple techniques that we are going to tell you, will help in improving your commercial roofing leads as well as the online reputation of your business. You must know that there are hundreds of property owners in Houston TX, who are looking for top roofing companies in Houston TX. Having all these possible clients and still not getting any, means that something is missing in your marketing strategies.
This ask of targeting commercial lead can get tough sometimes. Especially if you have a new roofing company. But we are here to tell you about how you can get commercial roofing lead despite the presence of thousands of roofer around the country.
This process of generating commercial roofing leads is a continuous one. You have to stick to your strategies to achieve the goal. So here are s few useful tips on how you can get all this.
Table of Contents
Get A Professional Roofing Website
Having a professional roofing website is an essential thing. You cannot skip this or avoid this. Without a professional roofing site, you can never get commercial leads. It is a key step to all the processes. The website should be well-designed in the way that it should attract more and more property owners who are searching for the best roofing services in town.
Another way to use a website is to showcase your best previous projects. This will gain the customer’s trust. As they can see your services in front of them. it is a very good marketing strategy to generate leads. Explain all the roofing services that our company offers. Share interesting latest posts related to your industry and market.
Include the most creatively designed and easy to use a landing page. Display your business information here and let the targeted customer contact you through this. The posts that you have shared and your website’s design will encourage the customer to visit your landing page and contact you.
For having the best website design you can hire a reputable web designer of your business niche. They will make a very user-friendly, easy-to-use site meanwhile maintaining the creativeness. Your website should be optimized in terms of compatibility for any device, search engine ranking, layout, and design.
Use Meaningful Information on Your Roofing Website
Having a good looking professional website is not enough. It can only make your customers visit your site. But if the content there is not correct or relevant there is a high possibility that the user will exit your website page.
Add the information that is of customer’s interest. Display the important information at the top where it can be seen easily. Like a phone number, contact info, and logo should b at the top. Add captivating titles to the content that you are using. Explain the benefits of choosing your services over your competitors.
Make offers like discounts, vouchers, and free inspection visits, to grab customers. Use clear and eye-catching images. Most of the people do not have enough time to read all the content, so they can simply view the image to understand the main idea.
The most important of all the things is to gain the trust of the targeted audience. You can add your customer reviews and testimonials to do this. It can persuade the visitor to avail of your services. Use an assertive, clear, and prominent call to action.
Improve Search Engine Rankings
Finding a business is the first thing. So try to improve the search engine rankings so that the person who is trying to find a service of your business niche can easily see your website on the top. Search engine optimization is very important to drive the relevant audience towards your site. But if it’s done correctly, you can generate commercial roofing leads to a higher level.
As you know most of the buying decisions are based on the internet these days. No one will go to the second or third page of the search engine. Most people just visit the first few sites and make decisions. Use high-quality keywords that are most likely to be used by the targeted audience.
Publish fresh content, or you can start a blog section on your site. Hire good content writers that will write SEO optimized content for yours. This will increase the search engine ranking to a great extent.
Reviews and Roofing Testimonials From Previous Clients
The review section is the most important one. A person will always look for the authenticated reviews, so he or she can decide whether to avail your services or not. It is one of the most common and important marketing tactics that can increase the commercial lead of your roofing company.
Positive reviews from your clients can improve your business ranking a lot, thus getting more commercial leads. This online reputation is very essential to maintain since most of the clients believe in doing everything online. Also, make your roofing business active on other review sites. Email your potential clients and request them to give a review of your services and business.
Directing Audience To Website Pages
Sometimes the business owners think that directing all the traffic towards the homepage where the contact information is displayed, will help. If you think the same way then you are doing it all wrong.
There should be a balanced ratio of traffic that is being directed to different website pages. Just because there is your business contact information on the homepage does not mean that all the traffic should be directed there. Use a clear call to action buttons on the roofing landing page that will guide the visitors to take specific actions after visiting your site.
Using Business Directories For Commercial Roofing Lead
Here are a few business directories which you can use to generate commercial leads. It is one of the most trusted and important marketing strategy ideas.
- Angie’s List
- Yelp
- Yellow pages
- HighFive listings
- BBB
- Prime buyers
