7 Things No One Told You About Building A Successful Start-Up


Starting your own business is a journey. Like any other journey, you must keep a few things in your mind before starting your new business. No level of education can help you on how to build a successful Start-up. It is a hit-and-learn experience. You will receive tons of advice from your closer ones (friends and colleagues). 

If you know a few things beforehand, it will become easy for you to efficiently manage your business. So, here are some of the essential things that you should know ahead of time before plunging into the market. And if you are planning to go global from the scratch, it is best to have the IEC code online application done to avoid the perils of being non-compliant. 

#1. Not to overcomplex your concept

Providing solutions and ideas to day-to-day problems should be the sole purpose of any Start-up or business. To make things less complicated and easy for customers to use. One must make sure that their products and services do not make things worse for customers. When you make solutions over complex to problems, it will result in complications for both the market and customers. 

Start small with constricted focus. The only thing that you must deliver to customers is high-quality products and good after-sales services. By making your work less complicated, you can cut down on the product’s cost as well.  

#2. Invest energy on the market, not on the product

Mostly, all the Star-ups pounce on initially when it comes to increasing their sales—relying and investing too much energy on it. Rather than focusing on the market. What is the demand? How are other marketing factors performing? How are customers perceiving and reacting to their products and services? It is like sailing without knowing on which side winds are moving. Customers are willing to purchase if you can deliver them what they need. One might come with a magnificent product with tremendous marketing, but what if there is no one to buy it in the first place? 

#3. Overestimating Costs Priorly

One should provide oneself enough leeway to make changes to expenses. Sometimes it happens that you underestimate the marketing headwinds and lose the chance to make necessary changes on your overall estimation of fiscal spending. One must give elbow room to make changes when needed—preparing oneself for worst before something worst happens. 

#4. Encircling yourself with a supportive team

You cannot be on your own while running a business. You need your support team and near and dear ones. There is no initial condition that they must be your partners or colleagues; it could be anyone from your family, friends, and mentors. These are valuable assets in a time of crisis. Never shy away from them while seeking help and advice. Going out for lunch with your team would help you to relax with them. Spending time holidays with your partners and their family gives a chance to investigate their minds. 

#5. Income generation as an early priority

Income generation is the blood of any Start-up. A new business should aim at generating money as much as it can in the initial stages. It works as an incentive and would boost your confidence as well. Your product should be able to generate a steady flow of income to your business. 

Other things to keep in mind is that you fail fast and learn from it quickly. As Bernhard Meisner has said, “Embrace and learn from failure, along the edge of failure lies potential greatness.” And not to make the same mistakes repeatedly. Looking at the data trends would also be helpful from the start. Data says more than anything in today’s digitalized world. Awareness about your legal rights, such as IPR including the trademark and online copyright registration in India becomes critical to define success in a longer run. At each stage, you have lost something, while at the other end, you have something to gain. 

#6. Researching your Start-up idea

You should only enter the market if you know that the market exists for your product or service in the first place. For this to do, one must invest time in research. Through the survey, online forms, feedback from potential customers and then roll-out marketing strategy accordingly. Understanding your competitors, their strengths, and weaknesses. Remember, never to take your shots recklessly. 

#7. Strong commitment before starting

Start-up demands long term-commitment and perseverance. Only then it would give you the desired fruitful results. Sometimes you must give more than needed or required. It could happen that you would feel stressed out someday. It is not an eight-hour job that you would go back home and enjoy your personal life. Constant engagement and remaining focused is the key. One must invest everything that they have, be it financially or emotionally. 


Everyone knows very well that starting a business is not an easy task as there are many demons out there that would hamper your business’s growth. Taking into consideration of things above would at least make one sure that losing would be difficult. You must take care of your customers and employees. Passionate employees would give their best to meet the desired result of the business. Each satisfied and positive response from customers to business or others would work as a ripple effect in the market’s ocean.