SEO link building with black hat tactics – Are they really worth the risk?

SEO link building
SEO link building

Black hat is a word widely used in the SEO community. But what exactly is the black hat? Simply speaking, Black hat is a conman for SEO. Where the Search Engine tries to look for the website whose content is the same as a surfer seeks for, there Black hat techniques use foul tactics to disguise a website as the perfect match, where in fact it remains a mere disguise. Back when the internet was in its initial stage, people easily used to trick it away because SEO was not very smart. The word was taken from western movies in which the bad guys were labeled as black hats, as opposed to the good guys who were labeled as white hats. When at the initial stages the algorithms were all about tags and inbound links, and the penalties were none, people knew how to rise higher up the hierarchy without much cost and time. But it stuffed the internet with low quality-content. Cheap SEO companies used to lure people with SEO link-building packages USA in return of quick visitors. Who would not want that? And this was just one tactic among many. Here is a list of some Black Hat techniques rebuked by Google on Google’s guidelines for webmasters:

Some infamous Black hat SEO tactics:

The list prepared is not exhaustive and is made to put a brief account of some major black hat techniques.

  • Hidden Text: It is when you stuff the webpage with targeted keywords and give them the same color as that of the background, leading to an illusion of a clean page. It is like a gentle-looking man stands in front of somebody with vicious thoughts within.
  • Keyword Stuffing: It was most common in the late 90s and early 2000s when there were not many restrictions and penalties for the wrongdoings. People were stuffing their content with targeted keywords, meta description, title tags, etc., with their eyes to the sky and mind none. Google now does look into it using the keyword density ratio algorithm.
  • SEO link-building: Packages were sold off cheap, very cheap, in a way to lure people for too many links. People were farming websites for creating a linking with each other, so as to fool the search engine. Now Google does deny the reciprocal linkings and focus on the authoritativeness and trust ratings. You won’t get any SEO benefit from getting a link from a low-quality or unrelated website.
  • Cloaking: It is the dual-faced personality of the internet world. When one presents Search Engine a different content than that presented to a visitor. Since 2006, improved methods were introduced around accessibility, including progressive enhancement, making cloaking no longer a necessity for SEO. It is now considered a violation of SEO guidelines.
  • Article Spinning or Rephrasing: Most people try to use software that spins an article, rephrases it using synonyms and similar syntax, and makes it look like a new one. This leads to redundancy in the content and a negative user experience at last. When we look at it in large, it leads to stuffing the internet with nothing – Like a bad dream that does not seem to be ending anytime.
  • Doorway pages: Make a mighty facade and stuff it with banners that speak of what you sell – how fine would it come to the eyes and the experience? People create the main page or set of pages with many keywords that would send a user to some other page. It was the glitzy street for SEO. It might work for a while, but Google pounces upon it real quick.
  • Other SEO tactics like Stealthy Redirections, Reporting a website falsely, Guest posting networks, creating automated queries to the search engine, spam link etc.

Google’s FRED update was the response to these black hat people. At the time when it was introduced, in 2017, a multitude of spammy and foul websites had suddenly observed a drop in their rankings. It was a surprise to the world, for the sheer reason to not allow people any time to adjust their malicious websites. Its presence is yet mysterious and thus webmasters call all those major updates that target black hats as FRED. What it targeted most were those websites that were using aggressive advertisement placement.

Are Black Hat techniques worth taking the risk?

SEO has improved much. Google had spent some 27 billion USD on its R&D in the year 2020, and most of it was invested around Artificial Intelligence and Deep Learning. Now is the time when tricking Google comes to be the hardest. If your main purpose is to take a long-term stance in this world, whip yourself on the back daily and cry “black hat” at every sound of it (don’t take it literally). Black hat tactics are never advised to create a fair website for the sheer purpose of helping netizens. Google would quickly pinpoint your website and penalize it with a permanent ban for getting indexed onto it, which means a straight 94% fall in revenue. Focus on the quality of your website, and the fair practices that are made available to rank higher on results and stay there for long. Those who think that following white-labeled techniques is time and health consuming, it would always be beneficial for them to buy some SEO link-building packages (USA, Australia, UK, etc.,) and let the SEO agency take care of their website. In long term, a well-ranked website returns the favor manyfold. Google especially takes care of how the links are formed between websites and does not count on the number of links, rather it focuses on how trustworthy is the website from which links are getting directed, and if that website holds the same sort of content. For eg., if you are a tech company that sells security services, it really would be suspicious to get inbound traffic from a website that is about nursery rhymes. Getting few links from a well trusted website is worth more than getting thousands from low spammy websites.

If you think you have some questions that deserve to be answered, feel free to contact ( and let Perfect Link Building help you with it. It works its way through all the white-labeled techniques suggested in the Google guidelines.