Social Media Listening: NetbaseQuid

Social media is a powerful marketing tool. It allows businesses to be in touch with their customers at all times, plus gives them a chance to get feedback on the company’s products and services. 

What is Social Media Listening?

Social media listening is going through social media to find and assess what people are saying about your business. It’s one of the efficient ways to identify potential problems and opportunities when developing your strategy. It allows you to keep an ear out for any conversations about your brand online. With this listening, you can learn more about your customer’s interests and preferences – and even get valuable insights that may help shape future decisions and strategies. 

What is Social Media Monitoring?

Social media monitoring has all the benefits of social media listening. One key difference is that it lets you see how many people are currently talking about your brand in real-time. This type of monitoring can help you answer questions like “How many people are talking about my business right now?” or “What are they saying?”

What NetbaseQuid is

NetbaseQuid is a social media listening software that enables you to track conversations about your brand, company, or products on the web. It indexes and crawls public profiles and discussions across social media sites and provides valuable insights into what’s being said about your brand, company, or products.

NetbaseQuid allows you to see when people mention your brand name, post about your products, or share links to your website. You can then monitor these mentions in real-time or log in at any time to review all of the analytics from the past few days.

Benefits of Social Media Listening

One of the significant benefits is capitalizing on trending conversations. Listeners will know when people are talking about their brand or products so that they can jump in and respond accordingly – or take advantage of an opportunity to offer users something new.

Listening helps you better understand your customers too. If someone mentions how much they love your favorite drink from your company, you know what product to shout about next time they stop by for a refill.

Listening is also great for discovering what people are saying about your product or company elsewhere on the internet. In other words, it’s easier than ever to monitor what people are saying about you across all platforms at once with this listening.

Comparison Between the Two Types

Social Media Monitoring is an integral part of any marketing strategy. However, social listening is an even more critical tool for understanding your audience.

Social media monitoring can help keep tabs on your competition, track how your campaigns are doing, and monitor mentions of your brand. But social listening is much more powerful when figuring out what people are saying.

In social listening, you can uncover what people are talking about and what they think about your brand, valuable information for understanding customer sentiment, and a better marketing strategy. Social media monitoring doesn’t let you see how people feel about your brand — only what they’re saying about it.

Marketers need to know the difference between the two types of social media monitoring because it allows them to choose the best type for their needs.


NetbaseQuid is a tool that measures social media sentiment to help you understand how your brand is performing on social media. You can use NetbaseQuid to understand what people are saying about your brand and even identify trends in social media conversations. Using NetbaseQuid, you can see how your brand is perceived on social media and what you can do to improve your social media performance. You can also see how your messages are performing on social media and measure the effectiveness of your posts.