Meta Descriptions 160 characters isn’t much writing space. However, for an meta description it’s the number of characters that you’re provided and the number of characters that you need to write with.
Every SEO company located in London is aware of and will inform you if you write the Meta Description; it needs to draw the attention of your readers and provide a clear overview of your topic. Also, it must be optimized with specific keywords.
All this could be quite a bit of pressure in just 160 characters.
Still, don’t stress. The following article will go over the meta description in depth the reasons why it’s essential and how to maximize the 160 characters you have.
Table of Contents
So, What Is A Meta Description?
The meta description sometimes called an attribute of meta description or tag is an HTML element that summarizes and describes the content of your webpage to the benefit of both users and search engines.
The description will be displayed under the URL and title of your website when it appears in results of a search engine. To be visible to Google your search results, it is best to make sure that your meta description is between 140 and 160 characters.
Why Are Meta Descriptions So Important?
Capturing Attention
Meta description stands apart from the title and URL for your page. While the URL and title are important in the majority of cases however, they don’t modify. By using a meta description, you’re able to increase the size and attract all the interest and attention of your visitors.
The meta description of your website has the most space on your page. You have 160 characters, which is roughly 2 paragraphs of content as opposed to a single line for the description and another line to describe the URL therefore you should take full advantage of the chance to market your site and send a clear message to users who are enticed to click.
Driving Clicks
A well-constructed and effective meta description could be the difference between a user visiting your site and buying something or not even clicking. It’s an opportunity to set your website apart from rivals by offering relevant details and your USPs or just give a little individuality on search results. page’s SERP.
To be honest, however in 2021, it’s widely known that Google has repeatedly said that meta descriptions aren’t all that crucial for Google rankings. But, you should not overlook their importance.
Selling Your Brand
As previously mentioned Meta descriptions give your readers the first glimpse the user might have of your company’s name when they search for you organically. So the content you write should be relevant and captivating.
By providing a well-written meta description, you’ll not only improve the number of clicks on the search result, but it can ultimately increase the rank of your website over time.
How To Write A Meta Description
When you write a meta-description it is important to make use of active language. This means that you invite your audience to click on what you’re writing about, and it should to be attractive and compelling. You should also have an effective call to action that makes them click.
Our top recommendations to write compelling meta descriptions include:
- Try to make your sentences about 1 or 2 paragraphs lengthy that are not easily identifiable in Google searches Too short, and will not be noticed.
- Include your keyword in the same way as you would with other SEO-related content.
- Emotions that target the person
- Make sure to include a strong call-to action
- Do not duplicate meta descriptions; create unique meta descriptions for each page on the internet.
- Be descriptive and meaningful that is in line with your content
- Double-check it’s appearance with the software tool that generates SERP views to make sure that it is written in the correct way and isn’t distorted
If you’re still uncertain and feel a lack of motivation Don’t be afraid to conduct some analysis of competitors on your own. Check out the some of the top results on SERPs for your specific keywords/industry and look at how your competitors’ meta descriptions.
Always think about your potential customers Your aim is to make what you’re writing about as easy as is possible.
