Having a recognizable logo is the trademark of the company by which people know it. You can draw it yourself, you can order development from a designer, or you can use one of the special online services that will be discussed in this article.
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What is a logo?
The logo is considered one of the most important elements of corporate identity. It forms a recognizable brand image, makes it easier for customers to choose products, and plays an important role in communications. The need to develop a logo is a fact that has not been discussed for a long time.
How to make a logo online?
Literally ten or fifteen years ago, a person who decided to draw a logo on his own had no other option but to pick up a pencil and paper. But now the whole process is much easier. Many versatile online services are comprising a wide instrument range to create logo online.
A few tips for those who decide to design their logo
What should be the logo? Simple, unique, recognizable, memorable. And it should be liked not only by the developer but also by the target audience. To create such a logo:
Familiarize yourself with the basics of the psychology of color and shape perception;
use references – they help form the requirements for your logo;
learn from examples of good logos, but don’t copy them;
survey social networks to find out the preferences of the target audience;
try to stay within category trends, but at the same time be unique;
do not overload the logo with a lot of details – they impair memorability and make the logo poorly scalable.
In conclusion. Picking up a template and slightly modifying it does not mean designing a logo. It is important to understand that the generated logo is a temporary solution and rebranding will certainly be required in the future. If you want to delay this moment as much as possible, use the services of the Turbologo online service.
Online logo makers
Using one of them, you can draw your branding. To do this, the designers offer an extensive set of tools, ready-made icons, and other elements. Combining them in one way or another, you can create a logo yourself from scratch in logo makers such as Logotypemaker, Looka, etc.
Pros: in the vast majority of cases, developing a logo in an online designer does not require advanced design skills or the ability to work with specific tools.
Canva
Canva is a free online logo editor that allows you to create logos from scratch or use
ready-made templates, suitable for both professionals and beginners in this business. The
service has a large library of various elements (stickers, shapes, lines, images), fonts,
including Russian-language ones, layouts, and templates.
Registration is required to create a project. It is possible to make not only logos but also
various banners, postcards, and business cards, as well as recently edited videos.
The free version is enough for comfortable work, a subscription is more likely to be
needed for large companies or those who create designs professionally.
Logo generators for brands or products.
Generators resemble a constructor with reduced functionality. As a rule, they offer to designate the field of activity and the name of the company. After that, it remains only to click on the button and get a certain number of automatically generated logos. The logo you like can be slightly modified manually, but the choice of tools is usually limited.
Generator examples: Turbologo, Logoshi.
Advantages: relatively low price. In addition, there are free logo generators for companies. The most simple process.
Conclusion
The logo is the core element of the corporate identity of the company and the foundation on which the brand itself is built. The perfect logo does not age, it is for all time.
Discard overly decorated options. The design should be moderately restrained, but interesting and memorable. The most important thing is to maintain the quality of your brand services so that consumers can have confidence in your brand.
