How to Build your Brand in the Telemedicine Market with a Practo Clone App ?

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Practo clone app development

Somewhere along with the progression of the digital age, people lost track of their health. The overall health of communities deteriorated and has got people to look into it seriously. Thanks to the on-demand telemedicine apps as it brings people close with medical professionals. Long gone are the days when people have to wait for days or even weeks to get a doctor’s appointment. As the tide is high for on-demand doctor booking apps, now would be the perfect time for budding entrepreneurs to deploy their Practo clone apps. Before starting to develop an app like Practo, here are some of the popular service providers in this niche that you should know about. 

Popular doctor appointment booking apps in the market:

Zocdoc:

Zocdoc is one of the most popular doctor appointment booking applications in the US and serves over 6 million patients every month. It provides more than 1,800 types of medical procedures under 50 specializations. It was founded in 2007 and has raised several millions as funding. Users refer to Zocdoc as an easy-to-use platform that helps them to get ideal services without any hassles. Here is what Zocdoc offers to its target customers:

  • Over 50 types of specializations that include dentists, dermatologists, psychologists, ophthalmologists, etc. 
  • Customizable in-app reminders for patients.
  • Search option for users to find doctors in their vicinity.
  • Reviews from other users.

Since Zocdoc is a patient-centric business, its primary source of revenue is subscription fees. The one factor that differentiates Zocdoc from other service providers in the market is that instead of users, the doctors will be asked to pay the subscription fee. Zocdoc normally charges an annual subscription fee of $3000 from them, and in addition to that, they also provide sponsored results service. To put it in simple words, it is an advertising solution for doctors that increases their visibility in search results. 

This is a common approach among businesses that follow the marketplace business model. Doctors can seamlessly boost their overall revenue with this strategy, and Zocdoc will have a steady stream of revenue. The resultant budget will depend on the range of factors such as marketing cost, advertising budget, specialization, etc. 

Doctor on-demand:

Doctor on demand was established in 2012 and has raised a total of $10.7 million in four series of funding over the years. The app is based in San Francisco, California, that provides diagnosis for patients along with professional consultations from US-licensed healthcare providers 24/7/365. They have managed to bring over 1,500 doctors on board and have multiple specializations. Doctor on demand stands out from the competition by providing the following features. 

  • Online consultations with doctors 24/7
  • Ability to search for doctors and schedule appointments
  • User profiles for doctors showing their detailed information
  • In-app navigation to drug stores and clinics
  • In-app payment gateway

Doctor on demand charges $40 for every 15 minutes video appointment under 15 minutes. The users can choose to extend the session by paying an additional fee of $40 for every 15 minutes. They have an integrated in-app payment system that lets users directly get a consultation from Health Care Spending Account (HSA), Flexible Spending Account (FSA). 

Healthtap:

Healthtap is different from other apps in this list as it integrates a network of US board-certified physicians for free of cost. It lets users ask health-related questions directly with the professionals to get their queries resolved. It was started in 2010 and has raised over $88.3 million in funds from over six rounds. Healthtap has over 111,000 professionals in various specializations to provide their services. 

Users can also connect directly with doctors via video call, phone call, or chat window based on their requirements. Apart from its 24/7/365 services, Healthtap also provides:

  • 24/7 online consultations
  • Text-based chatting 
  • In-app messages
  • Answers from professional healthcare service providers
  • Enterprise programs

Healthcare offers limited access for its users to the community that has over 5.5 billion answers. However, the users can remove the limitation cap by paying $99 per month to join as a prime member. They can also avail of video consultations from doctors, Doctor AI, etc., as additional perks. It also lets the users add their family members to the plan by paying $10 additionally.

How much does it cost to develop an app like Practo for on-demand telemedicine services?

Any healthcare application that stores or transmits protected health-related information must be built to comply with the HIPAA guidelines. Ensure that your Practo clone app development sticks to these standards. The following factors majorly influence the cost of developing a mHealth app:

  • Platform – iOS, Android
  • UI and UX design – Simple, medium, or rich
  • Complexity – number of features to be integrated and diversity of functionalities
  • Third-party SDKs – Payments, Payouts

In a nutshell:

To conclude this article, we can say that the healthcare industry has transformed drastically over time with the introduction of digital technologies in it. It has simplified the problems of both patients and doctors with its compelling and scalable healthcare software solutions.