Many things are being said about optimizing your website for search engines. Nonetheless, it can still be challenging to stand out from the rest of the pack online.
On Facebook alone, there are 80 million monthly active business pages.
This means you will need to compete to get your audience’s attention consistently. Plus, you need to craft content that will compel them to like and share your post.
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But why do you need a useful Facebook page for your business?
For one, it gives you a platform where you can initiate a two-way conversation with your audience. Second, it can impact your search engine optimization efforts.
However, it is not as simple as having a Facebook page and then leaving it to the SEO gods. It would be best to know how you can take advantage of your page and its features.
If you want to learn how you can best leverage your Facebook page for SEO, here are ten tips you need to know:
1. Choose the right category
At VoyMedia Advertising Agency NYC, they always tell their clients that you need to choose the right category when building a Facebook page.
Here’s a guide:
- Local Business or Place: This is an excellent option for you if you have a physical store and you want people in your area to find you.
- Company, Organization, or Institution: This category is for businesses with a physical location. This is also ideal if you have multiple business locations.
- Brand or Product: When selling physical products, you might consider this type of category. Note that Facebook offers many categories like clothing, cars, computers, pet supplies, and more.
- Artist, Band, or Public Figure: If you’re an artist or a public figure, you might belong to this type.
- Entertainment: If your page is related to books, movies, celebrities, and sports, this might be the category for you. This is also a good option if you don’t have a physical location.
- Cause or Community: Pick this category if your business’s nature is none of the above. Although, we suggest that you check the sub-categories so you can specify where you belong.
2. Pick the perfect name
When it comes to optimizing your profile, you need to pick the right name for your Facebook Business Page. Because once you choose it, it then becomes permanent.
Also, keep in mind that the first word in your Facebook page title is the most important in the eyes of Google.
Suppose you’re thinking about stuffing your page title with something generic, that often doesn’t work out. This might come across as spam-like discouraging people from engaging with your profile or sharing your updates.
You need to pick a brandable name, which will represent your brand and online personality.
3. Optimize your profile page
The next thing you need to do is check whether your avatar, profile, bio, and cover photo are complete and update.
- Profile Picture: Your profile picture showcases your brand’s personality and engages your audience.
- Cover Photo: Adding a stunning profile picture is a great way to make your page eye-catching to your visitors.
- Custom URL: This is sometimes known as your vanity URL, or Facebook often calls this your username. Pick a username that will make you happy in the long run, as it may or may not be changeable in the future.
- Description field: You need to fill up this field as well. See to it that you use the allowable 250 characters for original content.
It would also be ideal to fill in other parts of the page like your “Our Story” section. The key here, though, is consistency.
This means that the color schemes, voice, and tone you use on your page are similar to what you use on your website.
4. Improve your About tab
Chances are, visitors wanted to know your business’s details. This includes your office address, working hours, the kind of services you offer, and more.
Hence, you should provide your audience with all this information.
Your “About Us” section is a great way to emphasize your product values or the benefits you can provide to your customers. So, if you run an SEO company in India, for example, you might as well talk about the results that you were able to provide to your clients.
Just like with a website’s Meta description, you need a brief but concise description of your business. Might as well optimize it with your keywords, as it can appear on Google searches.
The only caveat is that you need to keep your description short. That’s because search engines cut the text in the meta description of search results.
5. Choose the right CTA
Calls-to-action (CTA) is what compels Facebook users to interact with your brand. It can be as simple as hitting the Like button, sharing your post, or clicking the link to your website.
Here’s a list of the seven types of CTAs
- Book Now
- Contact Us
- Play Game
- Use App
- Show Now
- Watch Video
- Sign Up
If you don’t place a call-to-action to your content, your audience won’t know what they’ll do exactly. Apart from that, you wouldn’t drive valuable traffic from Facebook, which will enhance your search rankings.
Ideally, the copy of your CTA should be able to match your business purpose. The button should also be aligned with your destination page.
Meaning, if you place “Sign Up” on your CTA, users will be able to be directed to the page containing the file.
Your CTA should also be paired off with the outcome of your action. For instance, “Sign up, to get more traffic.”
Here are some additional tips for a compelling CTA copy:
- Instead of product features, focus on the benefits of your offer.
- Mention your audience’s most significant pain points, and hint that clicking on your CTA will solve most of these issues.
- Avoid customer churn
6. Place your business information
Many businesses often exclude their contact information. What they don’t know is that these are crucial information for your audience.
However, Mind Mingles SEO Services India advises that you need to place a consistent name, address, and phone number. That way, it will be indexed easily for local searches by Google.
Having this kind of consistency is vital for your business’ overall rankings. Therefore, updating your NAP in all your channels and various directories is essential.
It can frustrate your customers if they come across inconsistent business information. Hence, you need to ensure that all your online presence carries similar information. This includes your address, phone number, and business hours.
Suppose ever you listed your address on your Facebook Page. In that case, it will be easier for people to check-in, share this information in their status, and enhance your business’s visibility.
Thus, it is best to stay consistent with your business information across all your online presence. This can be your website, Facebook page, Google My Business account, and other online business directories. Doing so is also helpful for your SEO efforts, as consistent NAP plays a role in Local SEO.
But more than anything else, it would be best always to update your business information. For instance, if your office will be closed during a particular holiday, better update all your profiles accordingly.
7. Select the best template
It was way back in 2016 when Facebook launched templates for their business page.
This business-friendly layout provides page layout customizations based on the business type.
There are ten Facebook page templates that you can choose from. Although your page category should not limit what template you can pick, it would be best to consider your business goals.
For instance, if you want Facebook users to buy your products straight from your page, then look for a template that has a built-in Shop tab. Doing so will make it easier for you to set up an online shop on your page. Plus, it allows you to tag your products on your Facebook posts.
If you want to update your template, head to Page Settings, and select “Edit Page.” Browse through the options and pick a new template, and then click “Apply Template.”
8. Post a relevant content
Even in Facebook SEO, the number one strategy to boost your rankings is creating highly engaging, high-quality content.
You need to carefully create your updates and make them as engaging as possible to capture users’ and search engines’ interest.
You also need to pay attention to your content’s first 18 letters, as they’ll be used for your post’s meta description. Often, this will be displayed on the search results telling people what your content is all about.
Apart from that, both people and search engines also love visual content in images, infographics, or videos. Do you know that infographics are shared three times more than any content that’s shared on social media?
When you post this regularly, you’ll be gaining tons of engagement.
Thus, these shares and likes will act as a signal to Google that something significant is happening to your page. And this can have an impact on your search engine rankings.
9. Leverage Messenger
More and more businesses these days use social media channels for customer support. Facebook Messenger is a great way to show your fans that you’re willing to help them with problems or issues that they might have.
It’s also a great platform to connect directly with your customers.
One of the most vital things you need to work on is your responsiveness, which will determine how quickly you respond to these messages.
You can make changes so that a Messenger window will pop-up automatically every time someone visits your page. Doing so will prompt a Facebook user to contact you.
Apart from that, you can also connect a chatbot with your Messenger using API. What happens is that someone (or something) can take care of your audience’s query even while you sleep.
This ensures that you provide excellent customer services 24/7 unless the query is something that a chatbot cannot handle. In that case, set an algorithm that allows your chatbot to automatically forward to you such concerns.
What’s great about these bots is that apart from you and your team, customers can access these 24/7, improving the overall customer experience.
This year, it has been predicted that chatbots will handle 85% of all customer service interactions. Therefore, now is the time to jump on the bandwagon.
10. Encourage ratings and reviews
Almost all your prospective customers check online ratings and reviews first before buying.
The good thing about Facebook is that ratings and reviews here, in general, are more favorable than other platforms out there. After all, Facebook is a unique platform, and it’s unlikely that people go there to vent out their frustration with a brand or business.
People go there because they want to connect and talk with their family and friends.
With that being said, Facebook is a great platform to showcase positive reviews from customers. But you first have to allow users to review your page.
To do that, head to “Settings” and click “Edit.” Then hit “Review.”
One of the things you need to take note of is that it’s unavoidable that you won’t be getting a bad review. That’s okay. You can take the time to thank them for their feedback and make amends if necessary.
11. Update and engage
No optimization strategy will save your Facebook page if you fail to update it often and then engage with your audience.
Here are some audience building tips that you can try:
- Ask questions that will engage your followers with a discussion.
- Publish curated content.
- Publish short, informative videos.
- Stream videos from virtual events.
- Tag other business pages
You can also use visuals to market yourself without coming across as too sales-ey.
Over to You
Having a Facebook page can do wonders for your business. It can help you expand your market reach, boost your sales, and build brand awareness.
Yet, many of us forget that social media marketing, in general, can impact our SEO efforts. Hence, it would be best to pay attention to your Facebook marketing tactics.
You don’t have to do it alone, anyway. You can opt to hire a company that offers Facebook marketing services. That way, you can better understand how this platform can help your business’s online visibility.
