Ask any SEO professional about e-commerce SEO, and their reply would be something like this: “It’s a lot more difficult than normal SEO.”
The common notion among digital marketers that e-commerce SEO is quite difficult is right. Recent estimates suggest there are 12 million+ e-commerce websites online.
How would you stand out in such fierce competition? That’s what makes e-commerce SEO much more complex compared to general SEO.
However, if you take care of the basics, not only you can survive but thrive – irrespective of the competition. Do you want to know what those fundamentals are?
Stay with us till the end and let us elaborate on each in detail!
Table of Contents
1.Select Right Keywords
Any SEO Australia starts from keyword research. During this process, you learn what are the terms and phrases people use to search about your industry. And as it goes without saying, the keywords with a significant volume are already dominated by top brands.
But that doesn’t mean you have zero to little chances of getting noticed in the Google search results. There are always some low-volume, easier-to-rank keywords in every industry.
If there are still some high-intent keywords left unnoticed by your competitors, consider them a bonus and start preparing content to cater to those queries as fast as possible before anyone else notices them.
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2.Create Fresh & Unique Content
A study conducted in 2016 revealed that 25 to 30 percent of the websites have duplicate content. Though the statistics are old now, this holds still true that a lot of online websites have duplicate content.
But keep this in mind, if you are creating an e-commerce website, you would never want a single duplicate paragraph on it unless you purposely want Google to penalize your web.
Duplicate, or even paraphrased content, is bound to serve as a red flag for Google that the website is not trustworthy. And rarely will any rephrased content – littered with passive voice – be going to convince your prospect.
3.Optimize Your Pages
Another important factor in SEO checklists is page optimization. Mind you, this is not a small or one-time thing. You will do it on and off, depending on your progress.
- Use targeted keywords in the heading tag of your blog posts and the URL of your blog post.
- Make sure the URL of each page and post is Google friendly; Google must understand the context of your page to show it against relevant queries.
- Every now and then check if there are duplicate URLs in your website, instantly fix this issue as soon as you come across one.
- Optimize the images on each page and describe to Google what they are about.
- Use unique title tags on e-commerce website pages and keep the brand name constant at the end.
4.Optimize Content for Featured Snippets
Optimizing your article for featured snippets can do wonders for your websites – particularly when you are competing in a saturated market. A featured snippet is a block that includes a summary of the answer, extracted from a website page, which also includes a link to the page.
If you have precisely answered a common query, Google will display that block -taken from your website- whenever someone searched for the same question. Eventually, this book in visibility will drive more traffic to your website and boost sales. Hire SEO freelancer Melbourne to boost your sales.
An intelligent way to absolutely nail this strategy is to include keywords (and queries, if possible) while writing product descriptions, landing pages, blogs, etc.
5.Improve Page Load Time
Hundreds of studies have been conducted to gauge the importance of User Experience for a successful website, and each of them has emphasized the importance of page speed.
If your website takes longer than five seconds to load, you will end up losing 90% of your traffic. The ideal loading speed for a page is less than three seconds, which is obviously trickier to achieve but is quite possible.
Tell the developers to Minify CSS, JavaScript, and HTML to make it as lightweight as possible. Also,:
- Reduce Redirects
- Optimize Images
- Minify HTTP Requests
- Enable Browser Caching
6.Fix Crawling Issues
Have you ever come across indexing issues? Has it ever happened to you that your articles and posts remain unindexed for weeks? That’s why indexing and crawling-related problems are part of the e-commerce SEO checklist.
If a page is not indexed, how would it rank against the target query or keyword? Therefore, it’s worth ensuring that your site’s content, speed, schema-markup, user-friendliness, and indexability are all on point.
Hire SEO services in Dubai to optimize your website for both on-page, and make sure there are no technical SEO problems that may hinder your progress in search results.
7.Resolve Pages with 4XX Errors
Imagine if someone clicks on an XYZ page on your website, but instead of valuable content and attractive images, they land on a page displaying some kind of error. Won’t it hurt your credibility and reputation?
That’s why it’s essential to solve all 4XX errors – they could be a result of a server malfunction or temporary shutdown, outdated sitemap, or a redirected page. Use Google Search Console to spot such problems and solve them as fast as possible.
